A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
Trusted by
News & Resources
2025 Da Hui Backdoor Shootout Team
A New Earth Project, the global sustainability initiative of Atlantic Packaging, will return a powerhouse team to the upcoming 2025 Da Hui Backdoor Shootout taking place from January 4-16 at the world-renowned Banzai Pipeline
Extended Producer Responsibility (EPR)
Extended Producer Responsibility (EPR) is a policy approach that makes manufacturers responsible for the proper end-of-life waste management of their products.
Press & Field Notes
Coast Summit '24 Celebrating the Innovators
Coast Summit ’24 was a true celebration of the innovators, leaders, and changemakers driving us toward a sustainable future. This year’s gathering united a dynamic blend of experts, activists, and visionaries, each bringing compelling stories, transformative solutions, and an unwavering commitment to inspiring meaningful change.
Recycling Reset: Solving Separation Anxiety
The second pillar of effective EPR involves upgrading our waste streams. When remanufacturers create new products from recycled materials, they require those materials to be as "clean" as possible—meaning they need a uniform feedstock of just the items they're interested in. Viable end markets for recyclables cannot exist without highly efficient sorting mechanisms that supply recyclers with this clean feedstock. This necessitates improved sorting and separating of materials for recycling and composting.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
Learn More
Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
Learn More
